Thursday, 11 April 2013

How to Get Your Online Press Release Submission Right


Are you trying hard to create better exposure for your brands and services? Are the results not matching the amount of money you have spent so far for gaining online publicity? Online press release submission is your answer.

A press release is a document that highlights the achievements and developments of your organization or business that generates interest among your audience and others associated with your industry. A press release can be distributed through various media such as radio, television and newspapers. However, the fastest way to reach your announcements and news to a wider audience is to distribute it through the internet.

An online press release submission can reach your news to the farthest corners of your market and beyond. It guarantees maximum and fastest reach. The most amazing thing about this media is that despite providing maximum exposure for your news, it still remains the cheapest resource.

Writing a good press release is important for the editors to pick it up and distribute it to your targeted audience. It is recommended that you get your press release written by professionals so that it covers all the important points, has a powerful lead line and an attractive headline. The second most important thing is to find the best press release distribution service.

ABNewswire is the first choice of companies for online press release submission. They guarantee inclusion on more than 500 plus new websites and 100 plus news blogs across the globe. You can get instant online visibility for your company, brands and names.

Sunday, 31 March 2013

Choosing an Effective and Affordable PR Marketing Solution with Optimum ROI


Reaching out to the right customer is the most important consideration in the marketing communication process. More and more brands are being built by using an affordable PR marketing solution today as it can create a buzz around the brand offering credibility and visibility at the same time.

Widest Possible Reach

There is a plethora of social media sites where the people throng in large numbers. The number is growing day by day. Online business marketing is nothing but understanding the demographics of the target audience and then finding a right and effective path to get across to most of them using an effective online PR distribution service. Ensure that the PR distribution agency covers the topmost social media sites such as Facebook and Twitter.

Affordable PR marketing solution must be able to precisely reach out to the target customers and also get them back to you. The PR must be sent across to more and more platforms such as news websites, media websites, online news blogs, websites of radio and TV channels and leading social media platforms such as FB, Twitter, Delicious, StumbleUpon and many more.

More Features

In addition to the widest possible reach, an affordable PR marketing solution can also offer certain key features:

  • SEO value
  • Inclusion of pictures, images and videos
  • Links pointing back to the website of the business
  • In-depth reporting
  • Customer support assuring of timely attention

An affordable PR marketing solution has the ability to take your brand across to the widest possible base of clients and generate more sales and revenues for the organization. 

Monday, 18 March 2013

Choosing the Top PR Newswire Service is Crucial for Maximizing Reach

Getting the attention of a reader is important to get them interested and read what you have written in its entirety. When it comes to a press release, you have very little time and space to grab the attention of editors. That’s why a great hook right at the beginning of the paragraph can help you get it published quickly. Make sure you use the best PR newswire service to improve the reach of your press release.

However, a good opening is not enough for your news article to qualify as a good press release. Identifying your audience is an equally important step because the way you write the release will depend entirely on the audience you are targeting. Online marketing experts harp on the importance of structuring the first two or three sentences of your press release perfectly, but it is equally important have a compelling headline. You must match your headline to your targeted audience.

A good PR newswire service will guarantee your press release the best exposure on all online media outlets. Choosing a reputable and established press release distribution company is a sensible thing to do because they will be able to put your release on all online resources that are even remotely relevant to your niche. An economical press release distribution service will maximize your reach even if your budget is limited.

Press release is a great way to let your audience know what’s happening in your organization. Newsworthy press releases distributed through top PR newswire services can help you achieve your objectives.

Thursday, 28 February 2013

Submit Press Releases through Reputed Online Press Release Distribution Agencies


Businesses heavily depend on the right kind of marketing and most businesses today submit press releases, whether free or paid, to attract customers and showcase their business before the target audiences. Previously, public relations could be afforded only by a selected few companies that had the funds to afford such services. Today, there are plenty of companies which offer free online press release distribution services.

Regardless of whether you are a small or large business owner or even owner of a non-profit organization, you need to submit press releases to broadcast your updates before the world. There are some companies that allow clients to write their press releases and even guide them through this process.

Free or paid press release distribution is one of the most effective ways of making actual buyers out of prospective clients. You can hope to increase profits only through increased sales and these are possible through greater incoming traffic to your website.

You can get higher traffic when you submit Online press releases submission  through a distribution agency. When choosing such an agency, you must verify the credentials and reputation of the agency. Only a proven online distribution agency can ensure your business gets optimum exposure through different media. This way your business is not likely to face problems like spamming. When you use a free trial offer, you can understand the effectiveness of such an agency. You need an agency which can help your business, no matter how large or small it may be. It should help your business gain more visibility through press releases. In short, you need the finest online public relation techniques to ensure brand building.

Wednesday, 30 January 2013

Take Advantage of Free Press Release Trial Offer!


Here’s a great free press release trial offer to help you get started in press release marketing.

All about the Press Release

Press releases are a time tested method of building an organization’s reputation. Traditionally, press releases were published in newspapers and trade publications. Next generation press release newswire services however offer press release optimization and distribution services to a wide variety of marketing mediums including radio and television, social media like Facebook, Twitter etc.

Any business or organization, big or small, can use press releases to build a positive business reputation. They are also the best medium for keeping clients and industry insiders updated about important company events.

Free Press Release Distribution Offer
Want to try out press release marketing but not sure of how it will work out? Visit the newswire website for a free press release submission package.
PR newswire services can aid in your online marketing strategy. Press releases are some of the most cost-effective and instantaneous ORM (online reputation management) techniques. Inform customers about new products or services; release a short informative publication on a key industry event or development; talk about key milestones…press release newswire services allow you to publish content about any of these topics instantaneously. This allows you to establish an online reputation as an industry expert, which in turn, boosts your organization’s reputation. The fantastic free press release trial offer lets you try out a complete PR newswire package completely free of charge.
Visit now to grab this amazing free press release trial offer.

Tuesday, 29 January 2013

Online Press Release Submission Can be Extremely Rewarding for Your Brand


Online press release submission is a conventional press release distributed through online channels. It is fast becoming a popular and effective way of sharing your company news and information about various events and happenings with a wider audience, relevant to your niche. Press releases can be used to generate awareness about an upcoming event or a recent development in your organization.

The first thing you should ask while writing a press release is whether it is news worthy and relevant to your readers. Identifying your target audience and ensuring that the release reaches them is equally important for the press release to achieve its intended objectives.

Gets Enormous Publicity for Your Brand 

There are numerous benefits of online press release submission. One of the major benefits is that it drives traffic to your site. The opportunity to generate relevant traffic and drive it back to your website increases with the number of links you have circulating through the major search engines. Another advantage is that you get enormous publicity for your company at almost negligible cost. By optimizing your press releases and adding relevant links, you can increase the ranking of your website in search engine indexes.

Press releases are emerging as important and highly effective tools to increase link popularity. Also, the more press releases you submit, the better are the chances of establishing a presence on the internet. You can enhance your brand reputation significantly by submitting newsworthy press releases about recent company events and show your audience and other concerned individuals, what you are up to. Press releases are the best resource for establishing relationships with potential clients or strategic partners.

Make Sure all the Components are in Place

Care should be taken to create a press release that has all the elements in the right place and written by a professional. Generally, press releases stick to the same format so that they can be shared internationally and understood by the media and even the average reader. Your press release must incorporate components in the proper format so that your finished copy meets the best standards.

The title of your press release must be engaging and informative and at the same time, it must be optimized for search engines. The format must be such that it gets the main point across to the readers quickly and also adequately coveys keywords to search engines. For a press release the headline is not only the title of the text, it is also the title tag of the web page. It means the title will be crawled by search engines and used for indexing it on the search engine result pages.

In most press releases, subtitles are not always important but SEO experts try and take advantage of the available opportunity to introduce more relevant keywords in the subtitles. The opening or introductory paragraph is the most important part of the press release in many ways and must effectively incorporate the main purpose of the press release.

Online press release distribution is a great way of making your company’s presence felt and improving the image of your brand. It helps establish relationships with potential clients as well.

Friday, 1 June 2012

ACMG Co-Founder/CEOs Thomas Shipley & Andrew Surwilo Named Ernst & Young Entrepreneur Of The Year® 2011 New Jersey Award Finalists

For the second year running, ACMG visionaries place in the elite competition.

 Jersey City, NJ (PRWEB) May 18, 2011

ACMG today announced that for the second year in a row, their Co-Founder/CEOs Thomas Shipley and Andrew Surwilo are Ernst & Young Entrepreneur Of The Year® 2011 New Jersey Award finalists. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Messieurs Surwilo and Shipley were selected as finalists from nearly 50 nominations by a panel of independent judges. Award winners will be announced at a special gala event on June 23, 2011 at the Teaneck Marriott at Glenpointe.

“We are proud to be named Finalists for the E&Y Entrepreneur of the Year NJ Award,” exclaimed Mr. Shipley.

ACMG has undergone explosive growth over the last year almost doubling its workforce.

“As CEOs who encourage our employees to be innovators every day, it is great to be recognized by Ernst & Young for our efforts as entrepreneurs,” said Mr. Surwilo, “But it is an even greater honor to share this with our team.”

The Ernst & Young Entrepreneur Of The Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Award. Award winners in several national categories, as well as the Entrepreneur Of The Year overall National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011. The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies, which will be held November 9–13, 2011.

About ACMG:
Atlantic Coast Media Group was started in an attic by Andrew Surwilo and Thomas Shipley in 2005 to create and market efficacious skin-care brands for today’s working women. The result is their flagship beauty brand, Hydroxatone®. ACMG has since launched several distinctive brands including Keranique™, Luminique™ and the ultra high-end D.N.A. line. Surwilo and Shipley were named finalists of Ernst & Young’s 2010 and 2011 Entrepreneur of the Year NJ Award. ACMG is a member of the 2010 Inc. 500, Inc. Magazine’s list of America’s fastest growing companies. Hydroxatone® is the official skincare partner of the 2011 Daytime Emmy Awards and the official skincare partner of the National Association of Television Arts & Sciences. ACMG focuses on being a responsible, reliable corporate citizen with multiple initiatives benefiting national charities and the local community.

About Ernst & Young Entrepreneur Of The Year®
Ernst & Young Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About the Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit http://www.ey.com.