Wednesday 15 May 2013

Benefits Of Well Planned Press Release Distributions


Press releases (PRs) are the best ways to promote online businesses. Nowadays, when the online businesses are growing, PRs have a definite role to play. PRs are meant to convey news about your brands or products to the rest of the world. For this purpose, you should ensure that your press release distributions are done appropriately. These also help to optimize your website rankings. Thus, a properly drafted PR earns you popularity and visibility. The latter is very important in today’s business world.

There many a paid press release distribution service providers. In addition, there are certain free services as well. It is for you to decide which course to take, depending on your needs. Well-planned press release distributions can earn you huge media coverage. In fact, there are several benefits from the same. These are cost effective, increase your visibility, and help in SEO and SMO. If your PR can have an impact, you might attract a lot of investors.

Thus, it is essential to choose reputed press release distributions' services. Expert and experienced agencies know how to optimize your news. If you can grab the attention of the media once, it will ensure that every time there is worthy news about your product or brand, it will provide coverage routinely. 

Wednesday 1 May 2013

Paid Press Release Distribution Sites: A Better Option


Each one of us strives to make our business/venture, be it small or large, gain greater visibility through effective press release writing and distribution. Any kind of business thrives on the right kind of publicity. Today, the Internet has become an invaluable tool to helping every business grab their share of hype by making available a large number of paid press release distribution sites.

The use of paid press release distribution service is common in the field of public relations or PR. Typically, the aim is to attract favorable media attention to the PR professional’s client and/or provide publicity for products or events marketed by those clients. Press releases can announce a range of news items, like scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc.

If you are relying on a free press release distribution service to get your news in front of journalists and bloggers, and to reach out to the maximum target audience, the odds are it isn't going to work.

To make your press release very effective and up-to-the mark, you should go for paid press release distribution. Though you need to spend some money for this, but the results obtained will undoubtedly be very satisfactory as compared to a free service.

It is important to keep in mind that while the word ‘free’ is always appealing, it is not always better. In case of free services you must be extremely careful to weigh the site’s page rank, link strength, and SEO capability, which is not the case for the paid one. The biggest advantage of opting for paid press release distribution is that your business gets guaranteed exposure and you do not need to follow up. A fee might be a small price to pay for the peace of mind!