How To Get Press Release Noticed ?

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1 Make your press release newsworthy. Follow the inverted pyramid rule and put the most important information first, followed by less important in ascending order.

2. Make sure that you send your press release to relevant sources only. Don’t copy and paste from list of reporters and send your release to everyone on the list. This would be the waste of time and looks very unprofessional. It is always a good idea to contact a media outlet.

3. It is important that you come across editor’s attention. They would only read first two or three sentences and decide whether they would want to publish this news or not.

4. It is important to format your text for publication. This means you need to have contact info at the top of the page, short sentences and double spaced paragraphs.

5. As you would sending your press release to big publication, It is important to tell the editor how your news is more relevant and newsworthy than the other stack of press releases on their desk.

6. It is advisable to back up your statement with an evidence. Reporters want to have sources and if you get one source for your publication. This would be great. If you are publishing a survey, them summarize your results and get quotes from key experts.

7. It is beneficial, if you could follow up the editor. Just put a check whether they are receiving emails from your side or not. Just a call from your side can actually initiate a process of publishing your press release in their newswire.