Writing
a press release is not the same as creating an article for a blog or
a non PR website. This difference often becomes a problem for
businesses, individuals, and organizations that have news to share.
Just when they think they have mastered the art of writing articles,
they are expected to write a newsworthy press release. Many people
give up the idea of writing a press release at this point. They do
not wish to deal with another learning curve.
If
you do not have time or inclination to learn PR writing, request for
expert assistance. Many PR Newswire Services offer press
release writing as part of their offerings to customers. These news
distribution companies also offer a space where you can share your
news. Submit your news to as many media outlets as you like, through
these PR services.
If
you prefer to write your own press release, the PR Newswire
Services are invaluable allies in the process. They offer tips
and even edit the news item you have written, to ensure it matches
news writing standards. One of the first points to keep in mind is
that the news you share should be about you or your business. You
cannot share a news article about somebody unrelated to you or your
organization.
The
second major difference between an ordinary article and a news item
is that news must have proper attribution. You cannot offer personal
opinions in the press release, unless you name the person who holds
that opinion. The press release also needs to carry a date. If you
wish to stay relevant to the reader, you need to frequently share
news on a real time basis.
PR Newswire Services have evolved far enough to become a valuable
tool for businesses. Where earlier only large organizations with big
budgets could factor press releases into their promotional campaign,
today, SMBs are regularly using PR newswire sites as part of
their publicity mechanism.
Join
the revolution. Submit your news at AB Newswire and gain greater
visibility for your business.
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